Category Archives: marketing

Idolatry and Hiding from the Fall of Heroes

Thanksgiving is an opportunity to give thanks for the things and people that love us, those that keep us safe, and quite often those that inspire us. That inspiration can come in many forms: people that make us laugh and sing, that bring us a fresh perspective, show tremendous compassion, or show us the heights […]

Advertising trainwrecks: “DICK’S Sporting Goods: Under Armour ColdGear”

OK, I started off just plain confused by this and then things went downhill from there. Apparently this was designed by 2 separate committees of men that communicated via smoke signals. Let’s break it down. november 18, 2013 Dick’s Sport Goods is doing some cross-promotion with Under Armour. Dick’s carries Under Armour in their stores […]