I found a way to have geeky coding and business fun at the same time by coding up a small TUI (Terminal User Interface) dashboard for some of our CRM data. I've been wanting to have a business dashboard for some time and intended to use Google Data Studio (which is apparently now Looker Studio) but...
I've heard this related in the context of seven-figure businesses with ginormous ad budgets, but it seems to hold true for us wee folk as well: there is an unexpected lift, even across platforms, from more spending on one campaign. A rising tide and all that.
Facebook spending for us has been a ro...